BSNL Mobile
Hello tune automaticaly start on my mobile

I am Ashish from Indore Today on 04th of july '08, I got a message from BSNL "Thank you for chosing BSNL Tunes. You will be charged Rs. 20 as monthly subscription fee in your current bill". I was not dialled any no., not sms any thing even not press * button then how can the service activate on my mobile. Costumer Care says we can't do anything (they always do nothing)