ICICI Bank
Irrelevant Misleading Rewards Schemes

Dear Marketing Team @ ICICI,

It would be better if you were to avoid any cross promotions / cross selling of shopping sites like shoppers stop for availing your service. You make it look like a bonus or incentive but the only winner in this is Shoppers Stop and not you.

While it may have been my fault not to read the conditionalities of the offer in my inbox because the link which was not enabled and had to be copy pasted to visit. Still, I feel I do not need such a misleading offer to continue patronising ICICI Bill Pay services.

Anyways, your erstwhile imint and now paybacks do not have an rewarding experience for 'reward points' You do not have to rub it in with these offers.

Trust you will either come up with an actually rewarding scheme which does not involve any shenanigans or hidden expenses. I would rather have something very nominal like a coffee mug worth Rs.50 with a cute caricature sketch of Chennai (and likewise given for respective users in Mumbai, Bangalore and other cities) for patronising HSBC's Credit card Bill Pay service. I still treasure this mug which has HSBC branding integrated in the caricature and keep it on my office desktop. It also closely reflects HSBC's credo line of being a 'local' bank.

Something creative on those lines while still being cost effective would be more appropriate and ensure a positive 'rewards' experience than these schemes which I feel are just below ponzi schemes.

Your Promotional Mail Below:

Dear Customer, Thank you for using ICICI Bank Net Banking Bill Pay service. Your discount code is 69258187ICICIBILPS . Please visit www.shoppersstop.com to redeem your discount code. Last date for redemption is December 31. For offer details, please visit http://www.icicibank.com/online-services/offer-zone/shoppersstop.html. Sincerely, ICICI Bank Internet Banking

Company: ICICI Bank
Country: India
State: Tamil Nadu
City: Chennai

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