ICICI Direct
Goofing up customer bank records

I am an ICICI Direct customer and sell/buy mutual funds using my online ICICI Direct account. Recently I received a hard copy of the statement from one of the fund houses I had invested in using ICICI Direct which had incorrect bank details. When I wrote to fund house help desk, they informed me that incorrect information had been provided to them by ICICI Direct and they could not amend their records based on my complaint.

I have been following up with ICICI Direct for 3 months on this (since 11th April). I have approached the helpdesk as well as the ICICI Direct branch here in Pune and provided them with all necessary documents but have not heard from them till date. At the moment I do not know who else to escalate the issue to.

Request you all investors to beware if such investment options especially when ICICI Direct has such poor customer support. There is absolutely no way to know what details ICICI Direct provides to the fund houses. It was a mere chance that I received a statement owing to which I came to know of the folly.

Company: ICICI Direct
Country: India
Site: www.icicidirect.com

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