EASYDAY
Unmanaged Brand Marketing

Brand Easy Day joint venture of walmart & Bharti seems taking Indian market lightly to even endorse their brand, customer reach as well as brand marketing strategy.

One of the incident taht I got to know internally:

Easy Day is circulating about 14000 pamphlet per day in SANGRUR city in Punjab State without even being noticing, how many actually are being sent out to people.

Truth is: The dealer handling this job, has a capacity of 5000 newpapers in the city so only 5000 pamphlets are being circulated in a day and rest 9000 (14K-5K) are being sold as trash.

My concern is if EASY DAY can give contract to genuine person then it can save a lot of money that in turns come to us as discounts on purchase along with better service.

Hope they will work on priority for better service.

Thanks

Company: EASYDAY
Country: India

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