Hindustan Unilever Limited / Kwality Wall's Ice Cream
Sale of Ice cream above MRP

Ice Cream from HUL is being sold above MRP by its itinerant retailers. They are fearless and shameless. They fear no one in HUL as well. The malpractice continues even after writing to HUL. There is only lip service but no action from their side. Below is the email chain which also contains a confirmation given by them that such things will be stopped but only words and no actions.

Sale of ice cream above MRP defeats the whole purpose of having a MRP. If this is happening in cities what can we expect in remote areas?

This is the email cahin.

Dear Lever Care Team,

It is absolutely disheartening to bring it back to your notice that the malpractice of selling ice-creams above MRP continues. The itineratn retailer doesnt have the slightest fear and he boldy mentions that he will continue to do the same. He asks us to do whatever we can.

I am simply disheartened and amazed. What action has Uniliver taken? Are they themselves promoting the malpractice?

We cannnot expect such a big comglomerate acting so irresponsibilly.

If I do not get a mail from your end stating that such malpractices will be ending with immediate effect I shall take you to the conusmer forum. The heights of being unethical has been crossed and it will not be tolerated any further.

Looking forward to hear from you soon.

Rgds,

Sailesh

On Wed, May 25 at 2:05 PM, Sailesh Damani wrote:

- Hide quoted text -

Thank you. I will look forward to hear from you as to what actions you people took. Besides, I ll also try buying ice cream from the same vendor and notice for others as well if they are being charged above MRP.

Rgds,

Sailesh

On Wed, May 25 at 11:06 AM, wrote:

Dear Mr Sailesh,

Greetings.

We regret for the delay happened in getting back to you. We have already initiated investigation of the same. We assure you that an appropriate corrective measure will be put in place. Once again thanking you for notifying this to us,

Thanking and you and best regards

Levercare

Company: Hindustan Unilever Limited / Kwality Wall's Ice Cream
Country: India
State: Andhra Pradesh
City: Hyderabad

  <     >