Nandini Milk/Curd
Selling products at price higher them MRP

Most of the Nandini Products like curd, Milk which needs to be stored at cold temperature are sold at a price higher then MRP by most of the Small Shops, Bakery, Milk Stores etc.

For example a Nandini Curd of 200 gram MRP is 5 Rs but most of the Stores sell it at 6 Rs. Similarly all other milk and curd products are sold at higher price.

On asking shopkeepers, it was explained to me that they need to invest money to keep it cold, so they need to charge more. But i want to know whatever the cause, is it correct to sell any thing at price which is more then MRP (Maximum retail price). I want to see Nandini take some action to see that the products are sold at MRP not some other self created price.

Thanks,

Abhijeet Saikia

Company: Nandini Milk/Curd
Country: India

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