I would like to contribute my recent purchase experience (i 10 era, chassis no-MAI AM51 BI AM737276) with your dealership (Sunrise autoworld P Ltd, I.P.Extn., Delhi)
This wouldperhaps aid in building a more transparent relationship with the futuresatisfied customers..rather delighted ones.
The company’sadvertisements carried a scheme for the customers showcasing a savings amountwhich included a exchange bonus (on model i 10) of Rs 15000/- apart from thevalue of the old car. My old car (Daewoo matiz, model year 1999, Perfect workingorder) was evaluated for Rs 15000/- by the dealership citing various reasonsagainst the condition of my car. I took these reasons with a feeling of oversalesmanship by the dealing person andgot my old car evaluated from the open market and was able to sell it for Rs39000/- to a buyer.
In the abovescenario Iwas unable to take advantage of the said offer which could have savedme Rs 15000/- more offered by the company scheme.
Subsequentlythere was another revelation in store for me as I had got the i 10 financed from the said dealership (Through KotakMahindra Prime Ltd). The IRR offered to me was 11.42% on the financed amount ofRs three lakh for 5 Years..Which on enquiring from the finance company’s officeat Laxmi Ngr turned out to be 11.00% .
In thismanner I have been oversmartly set backby about Rs 20000/- in this transaction of mine. This matter was taken up withMr Dahiya (G.M Sales) of the dealership who was humble enough to report thatthe said employees concerned have been temporarily suspended for thismisadventure.
This has set me wondering whether this is therub off effect of the brand ambassador actor Shahrukh Khan taking effect on theMarketing/sales function of the organization and if this is the transparencywhich is desirable by the organization intoday’s competing times.
I am sharingthis experience of mine anticipating the brand image of HMIL to be risingupward so as my delight on getting across this loss of FAITH…
Best Wishes,
Kashippandey
91-9871103681
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