EMANI FAIR & HANDSOME CREAM FOR MEN
Racist Notion, Humiliating Feminity, Discrimination

Oppose Male Chauvinistic Fair & Handsome Advertisement - voice:_"Hey bailwan you using Ladies Fairness Cream? tomorrow nail polish, the next day Lipstick?

remove your langotta and start wearing half saree... use fair and handsome cream "

and the visual shows that the man uses ladies fairness cream, and this would turn him to have feminine qualities which is supposed to be inferior for Men. It also says that Men's Skin are hard (unlike women) & to gain fairness 'women' fairness cream are useless. It highlights American Lumino Peptide thus propagating that American white skin is superior than Indian / the dark skin. Following this they show

women falling for that Bailwan which degrades the quality of women thus disseminating a wrong message about women and also adds up to Racist notion humiliating dark skin.

"Fair & Handsome advt humiliates a man for using "Feminine

Products". It projects & propagates that 'feminine qualities' are inferior. They disseminate that men who have feminine qualities will not be respected by the society. It shows that women will fall for men who are "Manly" thus degrading the qualities of Women. These 'Manly' concepts create stress & wrong ideologies in the minds of Men. The Portrayal of such masculinity contributes to be the important reason for humiliating trans-genders & the queer people. Most of the 'Women' products are designed & marketed by the Male-Chauvinistic Capitalists. They are the one's who brand them as feminine products and brand feminine qualities. Following that another Capitalist degrades those 'Constructed Feminine Qualities' thus exploiting the minds of the innocent People.

Fairness Cream Ads are discriminating People based on Skin Color & We strongly

condemn such discriminations created by the Capitalists Society. Especially they are Male Chauvinistic & brand Women as "Sex Symbols" and portrays Women fall for men just by (Constructed) beauty, thus insulting women of their intellectual capacity. Fairness Creams propagate Racist Notion. It misleads People to go against Nature.