NEETA
Charging 60% more than MRP

I was traveling from Mumbai to Pune and from there to Shirdi. We traveled in Neeta Volvo. The bus stopped at Neeta stores (Khopoli) along the way.

All the finished products were consistently charged over MRP including ice creams, cold drinks, etc.

I tried to acquire Mazaa 500ml bottle (MRP -25), the store keeper was charging Rs 35 for the same.

Also, in a Pune store, Aquafina bottle was charged Rs15 because it was chilled against the MRP of Rs12.

All stores along the way highway consistently charge over the MRP.