SIR,
THE NOKIA MOBILE PHONE ADVERTISEMENT PROMISING TO PLANT A TREE FOR EVERY MOBILE RECYCLED BY THE CUSTOMERS/ PUBLIC IS VERY MISLEADING AND PLAYS UP ONTO THE PUBLIC SENTIMENTS ON A BURNING GLOBAL ISSUE IN AN UNFAIR MANNER FOR PROFIT. TO EXPLAIN:-
1. IS THE COMPANY SPONSORING PLANTATION OR PLANTING ITSELF AS A COMPANY. SPONSORING MAY THE ROUTE OUT BUT THE ADVERTISEMENT SAYS "NOKIA WILL PLANT".
2. WILL PLANT A TREE IS WHAT THE ADVERTISEMENT SAYS. HOW DOES IT PROPOSE TO DO THAT??? ALL IT CAN DO IS PLANT A "SAPLING". THE TERM TREE CONJURES UP VISIONS OF LUSH GREEN TREES IN FORESTS WITH ITS ASSOCIATED PUBLIC BENEFITS, WHICH IS VERY MISLEADING.
RECOMMENDATIONS.
1. CHANGE THE ADVERTISEMENT TO SAY" NOKIA PROMISES TO SPONSOR A SAPLING FOR EVERY PHONE RECYCLED WITH NOKIA"
2. IT MUST ALSO HAVE A SITE IN INDIA, OUR COUNTRY WHERE THE ADVERTISEMENT IS BEING AIRED, TO SHOW RESULTS/ EFFORTS OF REAFFORESTATION, WHICH IS NOT SO PRESENTLY. MERELY PROMISING/ SPONSORING SMALL "PLANTING CEREMONIES IN SMALL AREAS" IS CONTRARY TO THE ASSOCIATION OF THE ADVERTISEMENT WITH "FORESTS". FAILING WHICH IT MUST APOLOGISE AND WITHDRAW THE ADVERTISEMENT IMMEDIATELY.
WITH BEST WISHES
RAJINDER VERMA,
20 BMH LINES, SARDHANA ROAD, MEERUT CANTT, 250 001
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