HCL LAPTOP
Non registration of purchased laptop

I have purchased HCL laptop from hclstore.in. Even after 1 and half month of purchase, serial number of my laptop is not registered with HCL. As a result, I am not able to get TATA Photon offer which comes with the product. When mailed, they have sent me a link to register. But what is the need to re register when they have my all information? Its not at all consumer friendly. Kindly help me asap.